A Study of the Effects of Brand Image and Purchase Intention on e-Learning Facebook Fan Page with Moderator of Cloud Service
碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 99 === This study constructed a research based on the Uses and Gratification Theory to explore the effects of Brand Image and Purchase Intention. In addition, it applied “Cloud Service” which is the most popular and potential Network issue as the moderator. We...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25351746929017651939 |