消費者對企業行銷組合重視程度與滿意度研究─以麻辣火鍋連鎖店為例
碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 99 === After gradually economic condition recovery, many enterprises invest in food servicing business and compete intensely one another. Although there was some marketing research of consumer behavior in the past, the related research is still inadequate for t...
Main Author: | |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/78636568469732247734 |