A Study on Online Purchase Intentions : the Case of Bedding Products

碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 99 === The MIC has estimated the on-line shopping market of Taiwan would reach 430 billion NT dollars with an annual growth of 20%. In the future, the main driving force to market growth will from traditional industries entering the e-commerce market, the diver...

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Bibliographic Details
Main Authors: Hsuan-Yi Wu, 吳宣誼
Other Authors: Dr. Shih-Chi Chang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/27481811400355351714