A Study on Online Games Players’ Satisfaction and Loyalty Through Service Quality, Experiential Value and Brand Image
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 99 === The online game is currently one of the important industries. Since the development of online games for many years, there are many competitors in Taiwan, how to make this game the player long-term support and deepen the audience's impression of the game to...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/48873298961856558577 |