Under the Fear：The Effect of Mortality Salience on Immediate Consumption
博士 === 國立嘉義大學 === 企業管理學系 === 99 === Based on the proximal defense notion of Terror Management Theory (Greenberg, Pyszczynski, & Solomon, 1986), this study examined the relationship between mortality salience, outlook on life, coping behavior, gender and lay theory of emotion on immediate consump...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59054930904320184782 |