The Influences of Self Construal and Self Complexity on the Androgynous Co-brand Evaluation
碩士 === 國立嘉義大學 === 企業管理學系 === 99 === It is pointed out (Alreck, 1994; Jung and Lee, 2006) that whether the gender attribute of a brand goes with consumers’ gender perception is an important factor for a consumer to buy or not to buy products of the specific brand. In our pretest, we determine BOSS as...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51279042266233661935 |