Attitude, Subjective Norm, Self-construal, Self-regulation and Behavior Intention toward Internet Marketing:A Case of Internet Addiction Disorder

碩士 === 國立嘉義大學 === 企業管理學系 === 99 === While benefitted from highly developed Informational Technology, Internet addiction might be a mental health issue for Taiwanese, worth research and professional attentions. Users with IAD behave with frequent psychomotor agitation and anxiety; they are also cravi...

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Bibliographic Details
Main Authors: Hsin-lun Yang, 楊欣倫
Other Authors: Chih-Hui Hsiao
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/23842811797896161089