The effect Country of origin image , Consumer ethnocentrism and Consumer animosity on product evaluation and purchase intention : Comparative analysis of the cross-strait college students
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 99 === Since 1949, the two sides started to build their own local culture, in which sixty years of their development under the two sides went through the different consumer education, family and social norms, so their behavior must also be differences. With the trend t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84353562410576875703 |