The Effects of Self-Referencing and Picture-Text Congruency on Donation Intention
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 99 === Fund-raising poster stressed to touch peoples’ heart. It’s easier for people to fundraise and achieve accurately its results on marketing strategies. The purpose of this study was to understand the effect of pictures and texts on the donation intention / money,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74434037960915966136 |