Strategies Analysis of Competition between Online Store and Conventional Retailer

碩士 === 國立東華大學 === 企業管理學系 === 99 === The intention of our research is to discuss the competition between online store and traditional retailer. This study is based on Balasubramanian’s (1998) model. According to our observation, we discuss two models by current situation in our study. First one is th...

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Bibliographic Details
Main Authors: Chen-Che Li, 李承哲
Other Authors: Chih-Peng Chu
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/59935985572724248878