The effects of compensation on consumer's self-control-An explanation of the failure of weight-loss
碩士 === 國立東華大學 === 企業管理學系 === 99 === In 2009, Zhang, Huang and Broniarczyk brought up the theory regarding the self-control consciousness, and they believe that self-control consciousness will help consumers to achieve their goals efficiently. However, there are still many aspects that are not be...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14921661599099970070 |