The Study of Relationship Quality for Electronic Commerce-An Empirical Study of “books.com.tw”
碩士 === 國立東華大學 === 企業管理學系 === 99 === With the rapid development of the Internet, online shopping has become one of the main shopping ways for customer. But customers are generally lack of loyalty to shopping Website, leading to low rate of repeat purchase. Therefore, how to maintain long-term rel...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60711165648580535112 |