The Study of Antecedents of Consumer’s Actual Behavior: An Empirical Study of Purchase Smartphone Operating System

碩士 === 國立東華大學 === 企業管理學系 === 99 === Due to the sales rate for the smartphone growth rapidly, and the share of smartphone as overall proportion of all cellphone sales rate increases gradually. Accordingly to the newest consumer report, smartphone is the most wanted to buy electric product in 2011...

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Bibliographic Details
Main Authors: Shun-Fa Tsai, 蔡順發
Other Authors: Wen-Hai Chih
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/77238817994886290058