The Study of Antecedents of Actual Purchase Behavior for E-commerce-The Moderating Effect of Attitude
碩士 === 國立東華大學 === 企業管理學系 === 99 === This study is to use perceived privacy and perceived security as the antecedents to study consumer’s the strength of purchase intention to shopping website is influenced by trust and perceived risk, and use attitude as moderator to trust, perceived risk and p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54808238514215405893 |