The Study of Antecedents of Actual Behavior for Online Shop
碩士 === 國立東華大學 === 企業管理學系 === 99 === B2C e-commerce is one kind of business models that the consumers obtain information and purchase products through the Internet, in order to understand online consumer behavior for online shop, an online consumer must consider as both a shopper and a computer u...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68097091431022420588 |