A Study on the Antecedents and Consequences of Consumer Perceived Staged Authenticity-the Dramaturgy Theory Prospective
碩士 === 國立東華大學 === 企業管理學系 === 99 === This research based on staged authenticity, and took the dramaturgy theory prospective as the conceptual structure of staged authenticity simultaneously. This research proposed that in current service industry, molding front stage physical environment’s atmosphe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75615766544702519536 |