Investigating the Relationship Selling Behaviors Influencing the Relationship Value and Customer Loyalty via Trust Perspective: A Study of the High- Net-Worth Management Clients
碩士 === 國立東華大學 === 國際企業學系 === 99 === This study adopted the concept of customer relationship management to investigate the cause and effect among relational selling behavior, trust and relationship value. This study uses the structural equation model （SEM） to investigate test the causal relationship...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26425386633372871394 |