The Effect of Promotion on Consumer's Purchase Intention、Repurchase Intention and Word-of-mouth Intention–An Empirical study of Digital Content peripheral merchandises
碩士 === 國立東華大學 === 資訊管理碩士學位學程 === 99 === The development of the digital content industry has been changing the consumption patterns of the people gradually in recent years. There exist vast business opportunities among video games, animation, comics and other related merchandise digital content p...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78916038068921685836 |