The Impact of Mobile Commerce Advertising Messages on Advertising Value of Consumers Awareness
碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 99 === With the trend of developing of high speed board network, growing of the mobile internet users and low-pricing of smart phone, advertising in mobile devices are about to bring new life style experiences to customers. The objective of this research was to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25654158173603600743 |