A Study on the Influence factors of Purchasing Health Food for Medical Professionals

碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 99 === It is found that most studying of the behavior of purchasing health goods focus on only common consumer but medical professionals. This study focus on medical professionals and the main structure of this study combines Health Belief Model and Theory...

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Bibliographic Details
Main Authors: Shu-Ping Liang, 梁淑萍
Other Authors: Dauw-Song Zhu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/51220299270832033330