A Study on Museum of Contemporary Art Taipei Using Integrated Marketing Communication

碩士 === 南華大學 === 傳播學系碩士班 === 99 ===   The research motive of this research is based on Cultural Creative Industries. Cultural Creative Industries have not known how to use Integrated Marketing Communication well, especially Cultural Performance Facilities although the Government has been trying to pu...

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Bibliographic Details
Main Authors: Pei-chieh Chen, 陳培傑
Other Authors: Chun-jung Chen
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/42954213787484338674