A Study on Customer Loyalty of Newspaper Using Animation News--An Example of Apple Daily

碩士 === 南華大學 === 資訊管理學系碩士班 === 99 ===   Newspaper is a form of mass communication media, writing characteristics of the traditional printed report showing the contents of the paper. Apple Daily apply Animation News to the news that contain online reports and video about the news. Animation News and o...

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Bibliographic Details
Main Authors: Chia-chun Li, 李佳濬
Other Authors: Guang-ming Wu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/35804311082752404261