THE STUDY OF THE RELATIONSHIP AMONG SERVICE QUALITY, BRAND IMAGE, CUSTOMER SATISFACTION,AND CUSTOMER LOYALTY--A SURVEY OF BICYCLE CONSUMERS
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 99 === In recent years bicycles have been in vogue for their eco-friendly character. While having a bike is on everyone''s concern, how to win favor with consumers in this bad time has been on entrepreneurs'' mind. For consumers the most import...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70258865989368872304 |