An Analysis and Model Constructing of Advertising Endorse, Brand Image, Perceived Value, Brand Equity and Purchase Intention
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 99 === Advertising endorser is one of the major marketing strategies for advertisers. Advertising endorser can fast build brand recognition and help consumers to understand functions and characteristics of a product or a service. In the end, consumers will memoriz...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81732924785655875712 |