A Study of Advertising Effect on Banner Advertising of the Internet Users to Internet Advertisings

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 99 ===   In recent years, due to the fast development of Internet, people have used it as a major approach to retrieve daily information. Therefore, it is granted that Internet advertisings become an important method for business advertisers to advertise their produ...

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Bibliographic Details
Main Authors: Yi-ling Chen, 陳依齡
Other Authors: Hsin-kuang Chi
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/39360656587637243232