RESEARCH ON THE INFLUENCES OF SALESPEOPLE CHARACTERISTICS, TRUST, CUSTOMER SATISFACTION AND PURCHASE INTENTIONS--THE MEDIATION EFFECTS OF CUSTOMER SATISFACTION AND TRUST

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 99 ===   Because of the house transaction amount is huge and has the high difference to be unable likely the same as other products, and most of consumers in their life only have a small number of trading experience, because the real estate that different types of o...

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Bibliographic Details
Main Authors: Chih-hsiang Chen, 陳志翔
Other Authors: Wei-shang Fan
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/96959450405481690780