| Summary: | 碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 99 === The purpose of the study is to investigate the influence of aesthetic labor on
organizational images, customer satisfaction, and customer loyalty. Aesthetic labor refers
to the employees with beautiful look, graceful sound, and etc. Management in hospitality
believes that aesthetic labor can attract customers and transmit organization images.
Surprisingly, past research emphases on surveys of the views of individuals in organizations,
either personnel professionals responsible for human resources or managers concerned with the
business. There is a lack of evidence from customer to sustain the view that aesthetic labour is the reason for them to feel loyal to the brand or the organizations.
In order to determine the relationship between the aesthetic labour,company
image,price value and customer loyalty, the researcher will use survey to collect the data
from restaurants customers. The result is expected to provide a different aspect for
hospitality management to hire customer-contact employees.
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