A Study on Customers'' Image and Loyalty to Facial Orientation of Restaurants

• Main Authors: Chun-min Yang, 楊純旻
• Other Authors: Chih-wen Ting
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/40260764381342025974

碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 99 === 　　The purpose of the study is to investigate the influence of aesthetic labor on organizational images, customer satisfaction, and customer loyalty. Aesthetic labor refers to the employees with beautiful look, graceful sound, and etc. Management in hospitality believes that aesthetic labor can attract customers and transmit organization images. Surprisingly, past research emphases on surveys of the views of individuals in organizations, either personnel professionals responsible for human resources or managers concerned with the business. There is a lack of evidence from customer to sustain the view that aesthetic labour is the reason for them to feel loyal to the brand or the organizations. 　 　　In order to determine the relationship between the aesthetic labour,company image,price value and customer loyalty, the researcher will use survey to collect the data from restaurants customers. The result is expected to provide a different aspect for hospitality management to hire customer-contact employees.