The Influences of Strategic Commitment and Transformation Performance of Taiwan Branding Firms from OEM/ODM to Own-Brand
碩士 === 國立宜蘭大學 === 應用經濟學系碩士班 === 99 === With the rapid expansion of OEM firms and intensely competitive in this area, OEM has been synonymous with tiny profit. To overcome this situation, by building its own brand (OBM) has become a major transformation decision of many strategy selections. In this s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45465841019200199834 |