The research of school brand image, college choice motive and behavior intention influence for freshman majoring in tourism

碩士 === 國立高雄餐旅大學 === 餐旅教育研究所 === 99 === This research tried to explore school brand image, college choice motive and behavior intention influence for freshman majoring in tourism. First of all, is to understand the common situation of school brand image, college choice motive and behavior intention i...

Full description

Bibliographic Details
Main Authors: TING-FANG HSUEH, 薛庭芳
Other Authors: 杜宜展
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/04427924290985328778