Does Guanxi Influence Relationship Marketing and Customer Loyalty—An Empirical Study of The Dining Room in Kaohsiung
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 99 === Since Relationship Marketing been created by Berry at 1983 , We believe that will be the best way to effect sales in service industry. In these years, Many scholar support that relationship marketing should collocate with Guanxi to manipulation in Chinese marke...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97363949494411212732 |