The Study of the Relation between Lifestyle Segmentation and Brand Royalty of Franchised Fastfood Restaurant－An Comparative Analysis of McDonald’s and MOS Burger
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 99 === By the increasing of consumed ability, out-dining population, and the number the restaurants, how to make customers choose their brand and become the royal customer is a challenge for enterprises. Especially in competitive restaurant industry, enterprises have...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/09777453841884131786 |