A Study on Visitor Satisfaction of Festival-A Case of 2010 Yungan Grouper Culture Festival

碩士 === 國立高雄海洋科技大學 === 漁業生產與管理研究所 === 99 === The purpose of this study was to explore visitor satisfaction of 2010 Yungan Grouper Culture Festival. The fundamental background and characteristic of visitors, and the relationships among participating motivation, expectation and satisfaction were analyz...

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Bibliographic Details
Main Authors: Huang, Shenghui, 黃聖惠
Other Authors: Wu, Chincheng
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/26338376203832165418