The impact of country of origin, country of manufacture and brand equity on brand positioning
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 99 === With the progress of communication, manufacturing technology, convenience of transportation and the appearance of emerging market, international enterprise had begun their globalization to magnify the management category, which induced global competition and...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/33593686890402278314 |