The Influence of Personal Value on Group-Buying Usage Intention
碩士 === 國立高雄第一科技大學 === 企業電子化研究所 === 99 === In this study, use the consumption value theory of the Marketing theory,as the basic of theory to explore the personal value of the Emotional value, Social value, Economic value and Cognitive value of what is Group-buying users participative intention, and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44408311741024332903 |