Exploring the Role of Anticipated Regret in Consumer Decision Making
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 99 === Two studies examined the hypotheses that less justifiability (LJ) and irreversibility (IR) are the two antecedents of anticipated regret (AR) and it reduces the decisional satisfaction (DS). The article employed external attribution, early adopter, prior e...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63125551634069937651 |