The Impact of Social Presence, Social Network on Online Group-Buying Behavior

碩士 === 國立高雄第一科技大學 === 資訊管理研究所 === 99 === Nowadays, online group-buying become more and more popular, online group-buying is not only reduce the price of the goods, but also provides for community members to buy goods or to discuss issues and give the function of a variety of information exchange. In...

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Bibliographic Details
Main Authors: Cheng-yu Tsai, 蔡承祐
Other Authors: Meng-hsiang Hsu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/35524909221791739779