Exploring the Effects of Limited Edition of Co-Branded Product on Consumers'' Attitude Toward Brand and Purchase Intention
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === Limited edition of co-branding products are employed by marketers in an attempt to affect consumer’s decision-making. Many marketers have designed limited edition products to stress the unavailability of products and thus increase consumers’ purchase inten...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17065559619594243240 |