The Model of Marketing Strategic Alliance for Maintaining Partner Relationship of Retail Industry
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === In a dynamic competitive business environment, companies no longer rely on their own core resources to face the competition. Therefore, the marketing strategic alliance has became one of the important strategies for businese. However, most of the literatu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83322726989536921382 |