Exploring the TNR Campaign for homeless animals from the perspective of Social Marketing: the case of Cats Village at Ho Tong, Rei Fun

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === The current handling policy for homeless animals is "capture", "caging" and then "culling" which is verified as result of un- Humanitarian & resource wasting by the western countries. The TNR(Trap,Neuter,Release)is the exa...

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Bibliographic Details
Main Authors: Yu-Shan Lee, 李玉珊
Other Authors: Jing-Fuh Yang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/54520141546111154524