The Change of Store Image in the Convenience Store : The Case of 7-Eleven
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === Abstract Conveniences store is not only a channel nowadays; it represents popular culture and modern lifestyle. By building strong store image, stores can increase the possibility of consumer purchase intention. This research targets at convenience store...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29799880924742324900 |