Investigating the Influence of Service Quality and Customers Equity on Car Brand Loyalty
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === This study aimed to investigate the influence of service quality (interactive service quality, facility service quality, product attribute quality, and satisfaction with solution to problem) on customer equity (value equity, brand equity, and retention equ...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20282297447671345439 |