大學圖書館行銷策略與讀者滿意度關係之研究-以中山大學為例

碩士 === 國立高雄師範大學 === 成人教育研究所 === 99 === The purpose of this research is to investigate the relationship between the university library marketing strategy and readers’ satisfaction. The main purposes are as follows: to understand the present situation of the university library marketing strategy and t...

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Bibliographic Details
Main Author: 王美惠
Other Authors: 鄭彩鳳
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/28317943756294265384