A Study of the Relationship between Fan Loyalty and Team Identification of La New Bears in Chinese Professional Baseball League
碩士 === 高雄師範大學 === 體育學系 === 99 === The purpose of this study was to analyze the relationship between fan loyalty and team identification of La New Bears fans in Chinese Professional Baseball League. The questionnaire was used as a tool, 563 valid questionnaires were retrieved, and the rate of the r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13998869020645471580 |