The effect of message credibility on electronic word-of-mouth: the moderating role of market maven
碩士 === 國立屏東商業技術學院 === 國際企業所 === 99 === Nielsen Company in 2009 Global Network Consumer Report show, the 90 percent of consumers believe that they know a friend of the product evaluation. The 70 percent of consumers believe the Internet users in the comments and evaluation. The rapid development of t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21270361543577858013 |