The Relationships among Service Experience, Perceived Value, and Customer Lifetime Value：The Case of Sport and Recreation Industry
碩士 === 國立屏東商業技術學院 === 國際企業所 === 99 === The purpose of this research was to enhance our understanding of the service experience in the sport and recreation industry. It examined the relationship among service experience, perceived value, and customer lifetime value. 339 usable questionnaires were col...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/91088464429018010204 |