The Relationships among Service Experience, Perceived Value, and Customer Lifetime Value:The Case of Sport and Recreation Industry

碩士 === 國立屏東商業技術學院 === 國際企業所 === 99 === The purpose of this research was to enhance our understanding of the service experience in the sport and recreation industry. It examined the relationship among service experience, perceived value, and customer lifetime value. 339 usable questionnaires were col...

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Bibliographic Details
Main Authors: Ying-Fang Chien, 簡盈芳
Other Authors: Jen-Yin Yeh
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/91088464429018010204