A Consumer’s Group-Buying Intention Study from Social Exchange Theory Perspective
碩士 === 國立屏東商業技術學院 === 資訊管理系(所) === 99 === In the present prices, online group-buying has become a good way to save money, because it is through the initiator launch group-buying on the online group-buying website, to the amount of system price, which allows the goods than the other way to be more ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06375218892647171856 |