The Relationships Between Service Quality, Perceived Value, Satisfaction and Loyalty in Taiwanese Online Shopping

碩士 === 國立屏東商業技術學院 === 經營管理研究所 === 99 === This study is mainly focused on the integrative relationship frame among Service Quality, Perceived Value, Satisfaction and Loyalty in Taiwanese Online Shopping. Service Quality is the antecedent of Perceived Value and Perceived Value is also the antecedent o...

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Bibliographic Details
Main Authors: Yu-Hsiang Cheng, 鄭宇翔
Other Authors: Jen-Yin Yeh
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/21470564807554299404