A study of the acceptance intention to online game players using virtual currency
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 99 === As the business in electronic commerce grow, more and more internet associated companies have started to sell their own virtual currency. Whether the consumers will pay for the virtual currency is the question which all companies are asking. This research...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/11495059161021628752 |