A study of the acceptance intention to online game players using virtual currency

碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 99 === As the business in electronic commerce grow, more and more internet associated companies have started to sell their own virtual currency. Whether the consumers will pay for the virtual currency is the question which all companies are asking. This research...

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Bibliographic Details
Main Authors: Jian-Hao Lin, 林建豪
Other Authors: Song-Wen You
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/11495059161021628752