An Examination of the Relationship among Integrated Marketing Communications, Brand Equity, Attitude, Experiential Marketing - on Fashion Market Shopping
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 99 === The government actively promoted cultural and creative research become into the subject of academic concern. Previous studies in the cultural and creative industries research emphasis on local development, Case Study, cultural policy, for the marketing st...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/36793992996672905560 |